Why is apple selling security software and people say you don't need it

i got a imac 27 inch late 2013 and people are telling me i dont need security so why are apple selling it then
http://store.apple.com/uk/product/HC567ZM/A/intego-antivirus-and-security-mac-pr emium-bundle-2013?fnode=000104090a

Apple Stores sell all sorts of things, including software, that you do not need, but some may want anyway.
The simple fact is that there are only a very tiny number of threats in the wild for OS X and those are easily avoidable by simply not installing anything you did not purposely set out to (do not enter your admin password to an installer dialogue unless you know exactly what it is for).
That said, people have been buying anitvirus software for Apple computers since before OS X was even released.  It has never really been needed, but such products have always existed and used by some.
If you really want it, buy it, but just know that there is no real need for it or purpose to having it.
Intego is a perfectly legitimate business, and like any software vendor they can arrange to have Apple sell their product.  Apple does not dictate that what they sell meet some intrinsic need or purpose.

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