Why Is "Export Small File Size" Large?

Hi, I work in CS3.  Out of 100 brochures, I have two brochures that will not export to a small file size PDF. The settings for export are all the same.  What else should I be looking for?  The sizes are usually 1 MG.  These particular 2 brochures are 5 - 6 MG.  What can I look for to correct this?
Thanks

Small size is very dependent on the contents being exported to PDF. Images are readily compressed. Text and vector data isn't. Thus, if your content is primarily text and vector, it is very unlikely that the content can be compressed signficantly more via change of settings.
Another factor that can relate to image compression is use of any duotones that use spot colors. Such images cannot be JPEG-compressed, only ZIP-compressed.
          - Dov

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