Why is "genius for apps" using location services?

I noticed that in iOS 6, that there is now a "genius for apps" entry under the location -> system services. Every time I go in there it shows as having been recently used (purple), despite me not having used the App Store genius recently. It does this on both my iPad and iPhone.
What exactly is triggering this? Why does app genius need location services? Could this explain the poor battery life I'm seeing under iOS 6?

Basilisk wrote:
When I open iMovie it creates an alert that says iMovie cannot access the photos or videos on the iPad without Location Services being switched on. [...]
Anyway, it gives some instructions on how to change the settings to enable Location Services for iMovie, but none of the things it says to do appear in Settings. I can't enable Location Services for iMovie in Settings - Location Services, or in Settings - iMovie. I can enable the camera for Location Services, but that makes no difference to iMovie which continues to refuse to edit anything on the iPad.
The short answer is try connecting the iPad to a computer and doing the initial iPad set-up/registration via iTunes. (Maybe you can do the same thing via iTunes on the iPad.)
I had the same problem Basilisk describes, on a brand new iPad. I purchased iMovie through the App Store (directly on the iPad), but couldn't do anything with it due to the catch-22 described above. iMovie did not appear under Settings > Location Services so I could not turn on location service for iMovie.
Subsequently, I connected the iPad to my iMac and went through the first-time set-up of the iPad by iTunes. I selected some music albums and photo albums to sync to the iPad.
Back on the iPad, iMovie still did not appear in Settings > Location Services, BUT, now when I launched iMove a different dialog box appeared. Paraphrasing, it said, "iMovie wants to use your current location. This will allow iMovie to use location information in your photos and videos. Don't Allow/ Allow."
I tapped "Allow" (grudgingly) and iMovie was now usable, and it now appeared in under Locations Services.
The catch-22 situation is a bug. If the iPad setup via iTunes is indeed necessary to get around the impasse, nothing tells the user that.

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