Why is it that every time I connect my iphone into itunes, it always asks me if i want to "Set up as a new phone" or "restore from backup"?

Every time I plug in my iPhone 4 into iTunes, it always asks me if i want to "Set up as a new phone" or "restore from backup". But every time i click on restore from back up it deletes everything & that iTunes message is still there. Is something wrong with iTunes?

Apparently it does need to be restored because that is what it is requesting. You will need to restore it as New or from a recent backup if you made one.

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