Why is it that free games are usually require to purchased the upgrades or full version not free at all?

Why is it that free games are usually require to purchased the upgrades or full version not free at all?

Cause the people that developed them didn't do it out of the goodness of their hearts, they did it to make money.
I don't go for many games, but one thing to look for is a lot of 'top in app purchases' then read the reviews.
they kinda fall under a technicality, the shell of the game IS free, but content isnt'. Just like the app to read a magazine is free, but the actual magazines aren't.
And i'm sure the app store loves to see so many 'free' signs on the cover, so they can advertise taht there are tons of free apps...which technically there are and they're not lying. Not until you did into it do you see that free app  is not the same as free app with free content.

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