Why is iTunes pricing so much more than Amazon

I am curious as to why iTunes pricing is way more expensive than Amazon for both music and movies??

I'm not sure why I even bothered to ask this question if I get simpleton answers like the ones from rominggnome and Mike Johnson12. Limos is the only one that answered the question with some form of intelligence.
Thanks for you input Limos - I understand that there is a difference in quality but I can't seem to justify the price difference which is sometimes up to 50% on many albums that I've seen, and movies on average are 30% more expensive. The format alone should not be the reason for the price difference, this should be advantageous to sell way more material than the competitors.
There are advantages and disadvanteges to streaming such as reducing storage space on your device; but actually you can download movies from Amazon and watch it offline using Amazon's free Video Player called Unbox, however it is not compatible with Mac or Linux and it is not transferable to iPod devices.
There is a difference between competitive pricing and gouging. I would also like Apple's perspective on this.

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