Why is my PDF size from my InDesign export still large?

I'm doing class project that is a four-page, seven-image document with very little text. The project must be submitted as a PDF under 300 KB. However, when I export the document under the smallest file size preset and with the compression rates down to 72 dpi, I get a PDF that is 612 KB.
All my classmates are able to get it under 300 KB, so I'm confused as to why mine is so large. I'm using 5 JPGs and 2 GIFs, and each take up a 5in by 5in square in the document. They are relatively really small pictures (avg. 250 KBS) and I've even re-saved all to be under 100 KB, but the PDF size only drops to around 500 KB I transferred between InDesign CC on Mac and InDesign CS5 on Windows and wonder if that is a concern.

Just wanted to share the results, in case someone comes across this forum in the future.
In danegonzalez's four-page InDesign layout, seven black-and-white images were used.  Three pages contained two 5" by 5" images accompanied by seven lines of text under each image, and the last page had one image-and-description set of similar sizes.  An audit of the PDF done on Acrobat (below) showed that the images made up the majority of the file size.
Since the images had quite a bit of detail, I figured that changing their file type would be the best way to create a more compact PDF and keep the integrity of the images.  So I cropped the images to size and saved them as 24-bit PNG files.  Even though the PNG files were larger than the originals, it gave nice PDF results.  Here is the audit results of the updated PDF after using InDesign's "Smallest File Size" default preset.
I'm glad we were able to resolve this issue. 

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