Why is PDFMaker using faux italics when creating pdf from Word?

Hi,
I have a word 2013 document using an opentype font, namely The Sans. Some of the words using that font are in italics.
If I print (Ctrl+P) the document to Adobe PDF, the pdf looks fine, and the fonts embedded in the PDF as reported by Acrobat are The Sans and The Sans Italic.
But if I use the PDFMaker plugin, the words in italics use some kind of faux italic, where the regular letters are just slanted. The font embedded in the PDF as reported by Acrobat is only The Sans.
I got sick of trying every possible parameter in the Word plugin, any idea of what to? Printing the document top pdf and then adding all the bookmarks by hand would be excruciatingly tedious.
I could also open the PDF in acrobat and select every occurence of an italic word, then re-set it to italic, which then uses the right italic version of the font, but come on...
Best,

Basically using the printer will always embed and use the italic font, e.g. with the standard, press or high quality print settings. Even though there is a checkbox ticked by default named "Rely on system fonts only; do not use document font", the result does not seem to change if this box is ticked or not.
If I use PDFMaker, no matter what settings I use I end up with the regular font being simply slanted. I even tried setting compatibility with Acrobat 1.7 and checking "Embed Opentype fonts".

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[thread title updated by moderator]

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Font designers design a font, and (if they have the enthusiasm) bold and italic and bold-italic versions of the font. If you compare carefully, you will see that they are often quite different designs (look at lower case "a" for example, you'll often see that different in italic). Anyway, in an ideal world the font designer has provided four font files. Choose the bold/italic buttons in Word and it (well, actually Windows) picks the right font file.
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@petergrainge

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