Why is the Apple contacts application so mediocre?

The app is great for adding and keeping new contacts but absolutely teribble for helping you to manage them and stay connected. Something as simple as creating a group is nigh impossible on the stock app. I'm thinking that this is a phone primarily and a huge part of what makes a phone is people and places to call and talk to. This user experience doesn't make you want to really do either. The contacts portion almost feels tacked on sometimes as if they didn't even want it there.
Its just a shame that The 5S is so good in so many areas and where it falls down is something as fundamental as contacts on a phone. Apple you can do better. Why are contacts not more baked into the phone. Why is it a pain to scroll through? Why can't i setup a proper group. Why can't I track who im staying connected with? Why is the app so bland? Why can't I see pictures of my contacts?
After all the most important thing in our lives are the people in them.
Let's get it together.

You can tell App directly at the link below.
http://www.apple.com/feedback/iphone.html

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