Why is the iPod touch considerably more expensive on Apple's own website than others?

For example the 32GB iPod touch is £249 on Apple but only £219 on both Currys and Argos, and cheaper again on Amazon?

If they are authorized resellers, then buying a new item should give you an item as good as anything you would get directly from Apple itself.  Authorized resellers meet strict contractual agreements with Apple to earn their authorized status, so the products they actually sell will be identical to the same item, sold new, at an Apple store.
Apple pricing is a bit of mystery often.  Resellers agree to a number of terms or limitations on how much they can alter the price as set by Apple itself, but I gather those limitations are different for different products.  Usually, for example, Apple computers vary little in price from Apple or any reseller, but resellers can bundle "extras" like RAM or hard drive upgrades over stock build, or software, to sweeten their offerings.
As you mention, iPods seem to be one of the most variable priced items, so maybe it is just a matter of Apple giving resellers more latitude with them over other products?

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