Why is the ThinkPad 256GB SSD so expensive?

Hey,
I have a T420 in which I have the factory fitted 128gb SSD and I need more space (surprise!)  I'm thinking about swapping it out for a 256gb SSD and was just wondering if there's any reason why I can't/shouldn't do that with an off the shelf drive?
The only 256gb SSD drive listed on the Lenovo Store is nearly £700 http://shop.lenovo.com/SEUILibrary/controller/e/gbweb/LenovoPortal/en_GB/catalog.workflow:item.detai...
I can buy a "normal" drive for around £250.  Does anyone know why is the Lenovo one so expensive?
Thanks in advance.

OEM drives are never cheap. The reason that OEM drives are expensive:
1. They are supported by a better warranty service, i.e. onsite, back to base, keep your drive if it fails, etc.
2. They are tested to be compatible with your ThinkPads. While most drives on the market will be compatible, there are odd occasions that this is not true. i.e. some mSATA drives not working (i.e. OCZ Nocti).
3. The extra cost of maintaining an inventory of small and varied part no. Lenovo doesn't have the volume advantage like that of OEM SSD manufacturers.
4. Profitability.
Regards,
Jin Li
May this year, be the year of 'DO'!
I am a volunteer, and not a paid staff of Lenovo or Microsoft

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