Why is the upgrade for Adobe Photoshop and Premiere elements more expensive than just buying them?

I currently have Photoshop and Premiere Elements 12 installed on my mac and when I go to upgrade to 13 the price increases from just buying the two because of the sale. Can I just buy them for the cheaper price and uninstall the current version? ..or do I have to upgrade and pay more money?

I don't want to have several full versions! I wanted just to upgrade it.
Whether you buy one "full" version and upgrade it several times or buy several "full" versions, after installation, the end result on your hard drive is exactly the same.
The only difference between upgrade and "full" is the price you pay at the time of upgrading.
If the "full" version happens to be cheaper than the upgrade then buy the "full" version. Nothing lost. Nothing gained.
A "full" version actually makes your life easier since you only need to enter one serial number if you ever need to re-install. With an upgrade, you have to enter the upgrade serial number plus the earlier version qualifying serial number - people often lose the previous version serial number.

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