Why isn't my brand new iPod touch turning on?

I just got a brand new 4th generation 32 gb iPod touch and when I press the power button to turn it on, nothing happens. I plugged it into my computer to charge it because I thought the battery was dead but when I try charging it, nothing happens either. There's no apple logo or anything. Do I have to leave it charged for a specific amount of time for it to start working, or do I need to return it? Any help would be appreciated. Thanks.

Try:
- iOS: Not responding or does not turn on
- Also try DFU mode after try recovery mode
How to put iPod touch / iPhone into DFU mode « Karthik's scribblings
- If not successful and you can't fully turn the iOS device fully off, let the battery fully drain. After charging for an least an hour try the above again.
- Try on another computer          
- If still not successful that usually indicates a hardware problem and an appointment at the Genius Bar of an Apple store is in order.
  Apple Retail Store - Genius Bar              
From whom did you purchase it?

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