Why iWork isn't for free?

I have already look at the keynote from apple.com. Their it say iwork is free but when I look at App Store, you still have to pay. I don't know what happen

Trevor,
You don't say if you are currently using iWork '09 now or not. The rule here is that we should only post solutions that we can verify before offering them. So, I can only tell you what happened for me.  I have been using iWork '09 that was installed from a download with a purchased registration code.
When I first looked in the Mac App Store to read the description of the new version, the app was listed at $19.99. After I installed Mavericks, I recall the price for the new Numbers app still being $19.99. Then I ran Software Upgrade and was offered the new Numbers, Pages, Keynote and some other stuff as a simple update with no purchase involved.
I recommend that you run Software Update, as I did, and see what happens. I also recommend that you not rush into deleting your oldd iWork '09 apps, if you now have them. You may find that you need them to preserve features in your current documents that you don't want to give up.
Jerry

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