Why replicate Master Data between CRM and IS-U?????

Hello colleagues,
I am at a customer who is already replicating Business Partner and Contract Accounts between CRM 5.0 and IS-U (ECC 6.0).
He is using CRM IC WinClient where most of the processes are implemented as transaction calls in IS-U.
There is a possibility to replicate all objects (Accounts, Connection Objects and Installations) but what is the purpose of doing it.
Could anybody tell me what is the advantage of replicating all objects and having them redundant?
Why to replicate?
I just found information on how to replicate but not why.
Thank you very much for your help in advance,
Edgar Kauter

Hi All,
The major thing is we should not use ISU as stativ and CRM dynalic system. As we all aware When SAP is launching any module or technology its beleives in re-usabilty.
Now the issue data replecation between CRM and ISU-
1. In a utility market if the customer,retailer and the network operator initiate any business flow they should start with CRM as CRM is handling FOP part.It means CRM has not only build only for ISU.
2. In ISU before billing so many things is getting triggered - like new connecion,transfer,move-in,move-out etc....these process cant be done with the CRM business module as I mentioned earlier CRM is not only designed for IS-U
So for a smoother process and with proper business SAP introduced CRM IS-U.
Without replacting the data between CRM and IS-U we cant process the steps which will at last billed a customer.
Regards.
Abinash

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Now the issue data replecation between CRM and ISU-
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Hi Kevin,
Thanks a lot for reply.
Our requirement and priority is to avoid redundancy of data. Due to this, we wanted to replicate minimum data to CRM system from ISU.
I went through some of the notes on market place where it is mentioned that replication of technical master data is not mandatory. We have ISU and CRM RFC connection already established, still I'm not able to view ISU technical
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Why replicate Master Data between CRM and IS-U?????

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