Why so few Midnight Releases?

I live in the central Texas area, San Marcos to be specific. Not a big town, but it is a big college town with a decent gaming commutinty. I originally pre- ordered all my games at gamestop, but long story short, I moved them all to best buy. I went to the Destiny midnight release and it was awesome. I was not doubting that with the launch of Halo MCC and AC Unity, that there would be another midnight release, but I double checked anyways. There is not a midnight release for my bestbuy. I was shocked to find this out. I checked which ones will be partcipating in the midnight release north and south of here and there is only 1 in San Antonio and 1 in Austin. That sounds very low to me.
Why are there so few of them in a big portion of Texas?What criteria are needed to be met to have a MIdnight Release?
Thanks,

Hi User272677,
While we cannot provide any specific details, know that locations participating in midnight opening events are determined by a number of factors, including geographical location and market size. Participating locations are also subject to change without notice, so we encourage customers to contact their preferred store for the latest information in these situations.
Thanks for taking the time to post!
Aaron|Social Media Specialist | Best Buy® Corporate
 Private Message

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