Why uk customer pay much more money then us customer?

hi everyone!
i m consumer of apple products for a long time and i live in UK. it is very sad that we UK consumer always pay lot of money to pay apple products. eg, now in uk iphone 5 price started from £529($798.93), on the other hand us price started from $199. which 4 times more then us consumer. hope this may draw some attention to apple's marketing department and give us(uk consumers) reasonable cause. however i always love apple product and waiting to have new iphone in my hand ASAP.
thank you.

You're comparing the subsidized iPhone price, which requires signing a 2 year carrier contract, to the normal unsubsidized price.
Also, there is a VAT added in the UK.
Here's the price for an iPhone without contract in the US
16GB       $649.00            
32GB       $749.00            
64GB       $849.00            
http://store.apple.com/us/browse/home/shop_iphone/family/iphone/compare

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