Why won't apple support the charging cable I bought?

I bought a cheaper charging cable online. It worked just fine before the ios7 upgrade. Now the software won't let the cable charge my phone because I didn't pay apple $30 for it. This is ridiculous and the opposite of why I was an apple fan before. Not to mention how overpriced the apple cable is. Not cool.
#dealbreaker #applediedwithstevejobs

Apple has no obligation to support someone else's product. Why you would expect that is beyond understanding.

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