Will search engines read the alt= text for a banner image within the h1 tag?

I read where the search engines focus on the text within the
header h1 tags. If I'm using a graphic that contains this important
introductory info (as apposed to text), and put the text in the
alt= section of the image, will the search engines us this text in
the alt section of the image?

Depends. I have a logo on my site with an alt description
"orange kitten
playing with planet Earth"
Yahoo Web: My home page is #1
Google Images: The image is #1
Google Web: nada
--Nancy O.
Alt-Web Design & Publishing
www.alt-web.com
"Walt F. Schaefer" <[email protected]> wrote in
message
news:[email protected]...
> I would speculate that if the words and phrases in those
alt tags do NOT
> appear elsewhere in the actual text (on that page) even
those SEs that
read
> the alt tags will likely ignore them.
>
> --
>
> Walt
>
>
> "Nancy O" <[email protected]> wrote in
message
> news:[email protected]...
> > Yes and no.
> >
> > Do assign ALT description to your images. Screen
readers, which are
used
> > by
> > many visually impaired Web users, can't understand
images. To ensure
> > accessibility, an alternative description needs to
be assigned to every
> > image; the screen reader will read out this
alternative, or ALT="image
> > description goes here."
> >
> > Like screen readers, search engines are commonly
assumed to be unable to
> > understand images. But some search engines index
ALT text. By assigning
> > ALT
> > text to your images, those engines will be able to
understand even your
> > pictorial content.
> >
> > Of course, numerous search engines don't take any
notice of ALT text.
The
> > proliferation of ALT tag spamming undermined the
relevance of ALT text
in
> > the eyes of these engines, which no longer consider
it in their
relevance
> > algorithms.
> >
> > So, why bother with image ALT text? Because your
rankings may improve in
> > search engines that do take it into account, and it
makes your site more
> > accessible.
> >
> > --Nancy O.
> > Alt-Web Design & Publishing
> > www.alt-web.com
> >
> >
> >
> > "brainfillet" <[email protected]>
wrote in message
> > news:[email protected]...
> >> I read where the search engines focus on the
text within the header h1
> > tags.
> >> If I'm using a graphic that contains this
important introductory info
(as
> >> apposed to text), and put the text in the alt=
section of the image,
will
> > the
> >> search engines us this text in the alt section
of the image?
> >>
> >
> >
>
>

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