Windows 8.1 sideloading after May 1st 2014 changes

Hello,
I've been trying to understand the sideloading process, but I keep on finding old threads and the process seem to have changed recently so I doubt the information is still completely accurate. 
Lets say I'm in the situation where I would like to sell my app to a specific customers. After a couple of hours of searching on google, I finally figured out that the best way would be to sideload the application.
Now, the thing I can't figure out is how the licensing works. I know that I would need a license for each client computer/Surface, but who should buy these license? Can the enterprise selling the product buy these license to install them for their custommers?
Furthermore, I think I saw a single, unlimited, license at around $100 (since may 2014), but the target amount of pc's might be very little. Is there a way to buy a license individually?  
Thank you very much!

Hi,
Regarding Windows APPs sideloading licensing requirements, we may take a look at the following Blog:
Sideloading Store Apps to Windows 8.1 Devices
Please refer to the Sideloading Licensing Requirements in the first part.
Besides, here is another blog for sideloading deployment step by step guide:
Side Loading Deployment of Windows Store Apps in Enterprises – Step by Step
Best regards
Michael Shao
TechNet Community Support

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