Windows 8 upgrading to pro from standard/single language edition pricing, whats your thought on this

Hi All
Being in the Tech industry and working day to day life of users issue i have noticed that, even though uncommon, i would need to upgrade from windows 8/8.1 to Pro, and my clients, with this general question, Why is it so expensive if i already got windows
8, shouldnt it have most of the features and now we just buying the addons? Basic response is yes they are right but you're actually purchasing a WHOLE key and not a partial key from MS. But it does leave a section of question, why should i spend $118 - 140
to upgrade to Pro when most of the features are already built in?
Shouldnt microsoft upgrade the key and just install the missing features at a lower price ? e.g if single licensing is $90 and pro is $110, they charge u $20 instead of $110. I understand it about money and such, but i believe more people would upgrade to
pro easier if the price was adjusted like that instead of it current strategic plan of a full price of Pro just to gain some basic features like Domain ability.
Whats your thoughts? 
Lee Snr Systems Adminstrator

Hi,
For windows 8.1 as an example, you need $99.99 to add the Windows 8.1 pro pack and get the
Windows Media Center and the power of Windows 8.1 Pro.
http://www.microsoftstore.com/store/msusa/en_US/pdp/Windows-8.1-Pro-Pack/productID.288392300
As I know, Windows 8 pro has added some important features such as Hyper-V, GP, VHD, bitlocker, domain..etc which are essential for business management\small organization. 
You can find the comparison list in the following link
http://www.microsoft.com/en-us/windows/enterprise/products-and-technologies/windows-8-1/compare/default.aspx
We don't have the "power" to change the price :) so I just want to share the links above with you and hope you can understand the value of Windows 8/8.1 pro.
Yolanda Zhu
TechNet Community Support

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