WMV, MP4 is low quality after rendering.

I have an AE template that I downloaded from youtube where all I had to do was change the logo and render it out. I want to render it in WMV or MP4 because the file size would be small but when I render it out, the file is small but the quality is terrible. Only when I render it in AVI is when it looks like it's supposed to: 1280x720 HD.  The file size is over 1GB.  Is there something I'm not doing when rendering in WMV to get the HD quality?  Thanks.
THIS IS WHAT I MEAN:

thebigpuma wrote:
...I want to render it in WMV or MP4 because the file size would be small but when I render it out, the file is small but the quality is terrible.
Mylenium's right about beginning at the beginning.  If you don't know about the basics, you can get hosed even when working with templates.  And here's the beginning:
http://blogs.adobe.com/toddkopriva/2010/01/getting-started-with-after-eff.html
After a while, one important thing you'll learn is that the terms "high quality" and "small file size" are mutually exclusive in AE.

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