Working with Still Images in a Video

Let's say I'd like to use a RAW still Image from my 40D Canon, which is 3888 x 2592, a 3:2 aspect ratio. I'm inserting it into a HD video, 720p, at a 16:9 ratio (1.0). I'd like to keep it large initially so I can pan or zoom in or out as desired. What's my workflow?: If I "Scale to Frame" it fits top to bottom but not laterally. If I show it in the monitor at 100%, it's much too large (but good for panning etc). How do you folks handle this, to work with the Ken Burns effects, keeping the frame aspect ratio correct, and keeping image quality good?
kdoc

That helps to a great extent: thanks Bill and everyone. A few thoughts and questions in follow up. I don't see under preferences anything about Scale to Frame Size (where is it in PrP/CS5?), but it does seem to come in by default not scaled. By right clicking the clip on the timeline on a PC I get the option to check or uncheck that possibility.
I also don't see Effects/Motion/Scale: where is that?
If I want to show my entire photo, as I originally worked it in Photoshop, I guess I need to then check Scale to Frame Size. And of course it doesn't fill the 16:9 aspect ratio laterally, even in landscape orientation, certainly not in portrait orientation. Do you leave it as is, with black margins, and/or do you crop to 16:9 in Photoshop before bringing it in the PrP to eliminate the black margins? (Bill has addressed this in his previous  post). I'm gathering that if you don't want any black to show, a 3:2 DSLR Image within on a High Def (say 1280x720) video requires cropping. Do you folks crop in PS when resizing--you can't batch that. I see that Bill sometimes puts a new background behind, to eliminate the black margins.
Where in PS do you set pixel aspect ratio: I can't find it, though I only looked in PSx64, and not in PS x32? Actually I don't think one needs to answer this in PrP CS5: the image seems to come into PrP with the correct aspect ratio--for my Canon 40D RAW images it comes in at 3888x2592 (1.0) if I'm editing for a 1280x720 HD DSLR. I can convert my image to a PSD file in PS as Bill suggests (TIFF will work too).
I'm thinking that the new CS5 with Mercury Playback and 64 bits may handle these larger RAW images fine--but time will tell.
I don't quite get what Scale to Frame Size does (it seems to keep the height at full frame, and the frame aspect ratio constrained). or (in the dropdown) Fit vs. 50% or 100% does? Is it changing the actual image dimensions or just those which show up on screen? For example, I made an image in PS exactly 1280 x720 and brought it into a PrP video project which was also 1280x720, but the image overlapped at 100%. It fit the frame perfectly at "Fit" (from the dropdown).???
Remember that in PS, you can handle both portrait and landscape images for resizing with File--Automate--Fit Image. Just use the largest of the two pixel dimensions for both height and width. Or use Image Processor.
Thanks all
kdoc

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