Adobe DPS Roadmap RE iPhone Support

I do not really wish to ask a "by when" question, as I know it was frowned upon in the pre-release forums:)
However I am constantly asked this by our clients, and it has a bearing on how we approach business opportunities to create iPhone apps for people who are asking.
I woud love to be able to be able to field these questions with even the roughest idea about the following:
Is iPhone (or smartphone support in general) still firmly on the roadmap for Adobe DPS? If yes, is it high, medium or such low priority that it is still a year or so away from now?
What should I tell my clients who are interested in putting their content solutions on the Adobe DPS platform, but are wanting to know how long the wait for iPhone support might be?
Bob Bringhurst recently mentioned iPhone support om a post about scaling: http://forums.adobe.com/message/3889660#3889660   "I'm not sure if or how this will change when the iPhone is supported."
So I am hopeful this may be on the  horizon, but would appreciate if the roadmap could be shared with DPS customers in a bit more detail, if not on this forum then perhaps through other channels?
Regards, Juergen

Hi Steve:
Thanks for your thoughts, I agree about the iPhone not being an ideal canvas. And no, we wouldn't create isolated iPhone apps using Adobe DPS, rather iPhone versions of existing iPad content:
For every app we have done clients have requested (and wanted to pay for) an iPhone version of the content. (we don't do typical periodical magazines, but occasional custom content single issue iPad apps, imagine how I feel about having signed up for pro license now that single issues will cost US$395)
Since we use inCopy in collaboration with clients, they seem most interested in making the text content from their iPad apps available on iPhone page templates, plus some resized pics. Nothing amazing from a UX perspective, but I could see re-flowing stories onto the iPhone with Indesign flexible layouts and inline scaled images.
IiPhone support had been requested by a lot of people at one point in the pre-release last year, not much interest now it seems...
So for now we use SenchaTouch or Appcelerator to convert the text to HTML5 to iPhone, but that's not as easy as having an Adobe DPS iPhone viewer and keeping it in the designers domain instead of having to code javascript etc.

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