How can I add the logo image for a single item in an RSS feed?

Hello,
I am an administrator of iTunes U at the University of Minnesota.
Before transitioning new public site, we are trying to figure out how to put a logo image into RSS feeds.
We use our server to makes xml codes to create RSS feeds for podcasts.
We successfully put a logo image for a collection in a RSS feed, but putting a logo image for a single item did not work.
Below is the part of the xml code for the logo image for a single item, which is created by our server. I deleted other parts of xml code for your convenience.
<item>
<title>Plagiarism</title>
<itunes:image href="http://picture.funnycorner.net/funny-pictures/6041/dolphin-vs-cow-swimmin g-contast.jpg" />
<enclosure url="http://mediamill.cla.umn.edu/mediamill/download.php.mp3?file=87504.mp3" length="8544508" type="audio/x-mp3" />
<guid>http://mediamill.cla.umn.edu/mediamill/download.php.mp3?file=87504.mp3</guid>
<image></image>
</item>
We tried both <itunes:image href="http://picture.funnycorner.net/funny-pictures/6041/dolphin-vs-cow-swimmin g-contast.jpg" /> or <image>http://picture.funnycorner.net/funny-pictures/6041/dolphin-vs-cow-swimming-conta st.jpg</image>.
Both did not work.
Can anyone help?
Thank you for your help in advance!!
Seogjoo

Haven't created too many podcasts, but in this one
http://itunes.apple.com/us/podcast/connecticut-college-sculpture/id372414245
or
itpc://video.conncoll.edu/d/sculptures/index.xml
before we included the audio files, we added the images in iTunes.
Select the file, then go to File>Get Info, here you can add metadata, and in Artwork add an image.
Then upload this file to your server. Works for audio files anyways.
You don't see the image in the web podcast, but you do in iTunes after you download each item, in "Show item artwork" in lower left. Click on the image and it zooms out.

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