How is it that my Apple TV will instantly stream a Netflix movie yet it takes HOURS to load a movie rental?

I've tried everything.  It makes no sense.  So, Apple has made a Netflix device???  Anyone else have this problem and find a solution?  I would really like to watch my movie right now rather than 1 hour and 26 minutes from now (currently the amount if time left before movie is ready to play).

AppleTV movie rentals are HD by default.
They are fixed size and weigh in around 3-4 GB size compared to 1-1.5GB for SD.
Enough of the movie has to download to allow it to play back without interruption - this is calculated and you get a 'ready to start in' figure.   If you use the AppleTV for other things while waiting for a rental, unfortunately it seems to flush the part already downloaded so you have to start from scratch again.
If you go to iTunes Store Setting in AppleTV and disable HD rentals, it's likely any newer rentals (not existing ones) will play quicker in SD.
Test your sustained download speed somewhere like speedtest.net - you are probably getting around 2-3Mbps.  A connection of around 6-8 Mbps is needed for near instant streaming.  If your sustained speed is good it could be traffic shaping by your ISP, use of some DNS servers or even Apple's servers playing up.
Netflix on the other hand reduces stream quality for slower connections so plays almost immediately whatever the connection speed.
AC

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