HT2801 Why is there no optical drive in the iMAC

I am curious as to what the thought process was with not fitting an optical drive to the new iMAC. I believe this was a financial choice, ensuring that the customer pays the already over priced cost for the main equipment. Then as the equipment really isn't fit for purpose it then forces the customer to pay more at an overly high rate for peripherals that should be included.
This is the equivalent of buying a car and finding that it doesn't have a windscreen. You can still drive the car, but it's not all that usefull really.
The only problem with these forums is that you never get the manufacturers actually participating. They take your money but are not prepared to either capitulate to their error, or defend their standpoint.
I purchased a 13' MAC Book Pro Retina, and am very pleased with it. I own an iPhone and an iPad Mini. So I am not an Apple antichrist! I think that those in the silver tower of power have forgotten who keeps them in that tower and provides them with their end of year bonuses etc, it's us...the customer! We are looking after you Apple, how about looking after us for a change.

I think that you caon only take form over function so far. I think that this direction that both Apple and Microsoft are taking is towards an "everything is in the cloud" position. This is all very well until you find that using Word will cost you x pence or that you have to then pay for access to iMovie and edit your movies in the cloud. It is human nature to be averse to change and if that change is too steep a curve then it is also human nature to push back. I have read a lot of threads that are asking this very same question and the only people that don't seem to be joining in hte discussion is Apple themselves and that is a pity really. It would be nice to hear what they have to say on this subject and to understand the rational behind it.

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    ===============
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