I could use some tips when creating a SD DVD from HD masters

I have been having problems with this workflow from day one. First, some background. I have been producing an hour long football highlight show for local cable for over 20 years. it is extremely popular in our community and I couldn't be happier but over the years the quality has gotten worse when broadcast even though my quality has gotten better. When I ran the program from 3/4 SP tape years ago,  it looked great. But now, the cable system will only provide a SD DVD player with composite out (yikes) for broadcast.
I shoot and master in 720p 60. I have DVD SP, Toast Titanium, and iDVD available to create my disc to give to the cable company. Also, it must have a simple menu so the playback machine can begin play at the correct time. Can anyone give me a few tips on how to simply burn the master to the DVD for the best looking playback possible? Any tips will be appreciated.
Cheers.
Tom

I'm not sure about the "720p60" but the normal way of dealing with both SD and HD videos is Share>Export Media and leave everything in the default position.
Drop the resulting file in iDVD.
I suggest you test it using a very short video, maybe a couple of minutes of typical shots, and burn it on a DVD-RW so you are not wasting discs.
This way it will only take about 10 minutes to see the results and you can test out different techniques, if necessary, very quickly and at no cost.

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