Increase row wrapping limit for a list

Question

We have a list that is quite large and exceeds the column bytes and row wrapping limits in SharePoint 2013. The error we are getting is: "The column cannot be added because
the total size of the columns in this list exceeds the limit. Please delete some other columns first.”.
I have tried increasing limits using the old way in 2010, but in 2013 the 'MaxListItemRowStorage' is obsolete. When I try to set a new value, it never sticks. The value remains at 1. Is there a new way to do this? I have not found anything online on how
to actually change the limits. I know about the repercussions of increasing these limits.
Here is how I was trying to change the limits in 2013:
$wa = Get-SPWebApplication http://sharepoint
$wa.MaxListItemRowStorage = 10
$wa.Update()
Thanks!

Answer 1

Just to confirm, I just tried the following code and indeed the value isn't persisted:
using (var site = new SPSite("[site coll url]"))
site.WebApplication.MaxListItemRowStorage = 10;
site.WebApplication.Update();
This is not a deprecated feature, this is a broken feature! Haven't found an alternative so far.
Kind regards,
Margriet Bruggeman
Lois & Clark IT Services
web site: http://www.loisandclark.eu
blog: http://www.sharepointdragons.com