Marketing Plan Naming Convention

Hello Gurus
I am looking for some example of naming conventions that i can use for marketing plans and campaigns.
Any information or examples would be vey helpfull.
Thanks
rao

Hi Rao,
Some of the examples, that you can use for naming coventions are:
Marketing Plan Naming Convention: <Plan>/<YYYY><XXXXX>
                                                    for ex. P/2007-XXXXX
Campaign Naming Convention: <C> <YYYY><MM><Region><Campaign Name> 
for ex. C/2007-07-.APAC-SOWQ1
You can also incorporate the Formatting Mask for Marketing Projects in the following SPRO menu:
IMG-> Customer Relationship Management->Marketing->Marketing Planning and Campaign Management->System Landscape->Define Formatting Mask for Marketing Projects.
I hope this answers your query.
regards
Srikantan

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