Ordering iPhone, but plan discounts don't apply

Verizon has a site where customers can check their work email address to check if they are eligible for discounts through their employer.
Because of my employer I am eligible for plan discounts from each of the major wireless companies. I have compared pricing, and I want a Verizon iPhone.
I held out ordering an iPhone because I wanted to switch to Verizon at the same time that the Verizon iPhone became available, but when I go to the site I linked to above, I put in my work email address, it tells me that I am eligible, and I can start ordering.
If I choose any phone except an iPhone, it shows a discount on the phone and a discount on the service. If I select an iPhone, the site shows no discount on the phone, and shows no discount on the service.
I understand the reasoning behind not listing a discount on the iPhone, but shouldn't the service still be discounted?
I've comparison shopped, and although AT&T doesn't discount the iPhone, they still offer eligible customers the same percentage discounts on plans purchased by iPhone customers that they offer to plans purchased by non-iPhone customers.
I want an iPhone, and I want Verizon service. I'd be willing to buy the iPhone today, from Verizon, but if the only way to retain my eligibility for discounts is to buy a phone that's either not from Verizon or not an iPhone, I won't be able to buy from Verizon.

The rep's response was that specifically, full retail purchases weren't eligible so I was out of luck.
The way I look at it, companies invest a ton of money to create devices that are tremendously powerful little devices.  People in general often don't have an appreciation of the number of man hours that go into designing and developing a single model of anything electronic.
If I have to pay full retail to keep my Unlimited Data Plan and knowing that I don't get a discount on the hardware, it's ok.  That's the price I'm paying to be on Verizon's system which I wholeheartedly believe is the best infrastructure available despite its occasional hiccups.  I can't imagine what the future brings us as infrastructures and devices are designed and developed.  It's exciting to think about!
But I still think it's a bummer that corporate discounts don't always apply when you think they might. 

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