Saving files for print

I am designing certain elements in illustrator and then transferring them into Photoshop to add text and other finishing touches - I save the illustrator elements as .eps or .pdf and then open them in Photoshop. I save the final document as .JPEG but when I go to upload it to a professional printing company's web site.... it is saying that the .JPEG file is invalid and cannot be read. I went back into photoshop and saved the file for web but I am afraid that this will lower the quality of the print. How else can I save this document so that it is compatible?

Massively wrong workflow. Use Photoshop for pixel images. Place these into Illustrator and add text and other graphics there.
Finally save as pdf and send the Acrobat file to print.
Remember that a vector file is resolution independent, whereas if you take everything into Photoshop as a last step you are not only nailing down its resolution but also pixelating stuff that should not be pixelated.
It sounds as if you are maybe a web designer who needs to learn a thing or two about preparing artwork for print.

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    I'm going to take a stab at answering some if not all of your questions...
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    Some of the following (but not all) repeats, but elaborates on or clarifies what others have said.
    First, though: While I certainly don't mean to discourage you, you will be far better off getting started if you realize this:
    Designing for commercial-quality print is a hugely different world from designing for the web. You are now dealing with characteristics and limitations of real-world, physical machines, inks, substrates, and many-step workflows. The most tragic (and potentially disasterous) error web-only designers (and their clients) make is naively thinking that moving from web design to print design is a simple lateral move involving nothing more than a few quick answers to a bullet list of questions (CMYK vs. spot, etc., etc.) If you fall into that camp, you are asking for serious and costly trouble.
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    function(){return A.apply(null,[this].concat($A(arguments)))}
    f1. Should I send .ai or .eps?
    Nowadays, PDF is the preferred delivery format for whole documents. If the printing house is placing the artwork in a program that cannot place PDF as a spot graphic, it is conceivable that they may need EPS. Depends on the printing house's workflow. In print work, you need to communicate with the printing house--and you need to learn to speak their language.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    2. Pantones or CMYK ?
    Don't say "Pantones." Pantone is a company. Say "spot color." Pantone makes both process and spot inks. Pantone is not the only source for spot color. Your question is "spot color or CMYK process." The answer depends on the specific project.
    Labels may involve CMYK process, spot colors, or a combination of the two. You can't just add colors to your design willy-nilly. You have to plan and design for it. It depends on the printing budget, the printing capabilitites of the printing house, the printing method, and even the design (which may affect the substrate, which may not be suitable for process).
    When designing for print, don't think in terms of colors. Always think in terms of inks, because that's what you're really dealing with. Each time you add an ink, you add a workflow process, and therefore cost. As soon as you add a number of inks in the design that exceeds the number of inkwells on the press on which it will be run, you have just necessitated another press pass.
    Labels also commonly involve clear or translucent inks (varnishes), liquid lamination (flood or spot), metallic inks, and/or foils. Each of those count as an additional ink or even a different work process. Sometimes certain inks require drying time after previously-laid inks, which also affects costs.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    And how to create the artboards that show the measures of the labels and the pantone colors palette
    Again, best practice depends on the printing house and its workflow. For example, it can be a no-brainer labor (i.e.; money) savings to gang multiple instances of a label design onto a design page (Artboard) set up to the size of the press sheet.
    It can be advantageous to draw die cuts on a separate Layer, also ganged to match the artwork layout. Same may apply to foils, varnishes, and embosses. It's often advantageous to draw trim and fold marks in the bleed area of the page layout. It's often advantageous to add registration marks in a press-sheet layout.
    Again, best-practice depends on the project--but the economical and turn-around advantages can be significant.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    (I have seen examples on some prints that have show me ), but have no idea if Illlustrator already have a template/tools for that.
    Whenever you catch yourself thinking "I have no idea if Illustrator..."--read the instructions.
    Most graphics programs (including Illustrator) provide options for including basic "printer marks"  (trim and registration marks, separation labels) outboard of the page size. That doesn't mean it isn't often advantageous to add your own. For example, the auto printer marks setting will only add one set of trim marks for the whole page. That's pretty useless in a multi-up layout, which is quite common in label design.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    ...but since most products labels come in many shapes, how do you work around it?
    Pages (Artboards in Illustrator) are rectangular. One typically provides die cuts (and/or varnishes, foils, embosses, etc., etc.)  as elements drawn accurately on a Layer dedicated to the purpose.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    Since the artboard can´t have the are same shape as the labels , will the white background being print?
    There is no "background." This is an object-based program. Where there is no object, there is nothing. By default, even white fills don't mean "white ink"; they mean "no ink." (Remember, think inks, not colors.)
    function(){return A.apply(null,[this].concat($A(arguments)))}
    4. When using effects like highlights, reflections, especially in Titles, how do you create the pantones for that ?
    Illustrator is primarily a vector based drawing program. Vector graphics are by nature and even by definition sharp edged. When vector programs try to provide "soft & fuzzy" features, they do it in either of two ways: either by programmatically creating additional vector paths and parameters (blends, grads, mesh grads), or by resorting to creation of non-vector "effects" (raster images). Whether such features correctly handle spot colors depends on the feature, and even on the version of the program.
    So whenever working with spot color--in any program--you have to stay consciously aware of what you are actually doing (what kind of objects you are creating) when you apply such features. That's why it does no good in a user forum to speak of nebuous designerly terms like "highlights" when you ask technical questions. In order to get a correct answer, you ultimately have to state the kind of objects you are dealing with (and feature, and version, etc.).
    function(){return A.apply(null,[this].concat($A(arguments)))}
    1. PDF?? I only use .pdf to show the client the designs before approval but never as final file...also I have heard from some many places that if the print house needs to open the file on a different design program the best is to send them .eps
    PDF is a delivery format. As such, it is very versatile. Design comps is only one of its many uses. But PDF is not meant to be an editable format. When you deliver a PDF that was created by Illustrator and which is fully editable on the receiving end, you are really embedding in the file a full second version of the file as native AI content. Whether this AI-native content is included is controlled by you when you export the PDF.
    Editing PDFs that do not have the AI-native content embedded can be very cumbersome and problematic. Again: PDF is a delivery format, not an editing format. Ideally, the printing house should not have to edit your press-ready files. It is supposed to be up to you to build them correctly. That should be your goal.
    I expressly forbid printing houses from editing my delivery files. If an edit is needed, it comes back to me, and I make the edits. If a printing house chooses to edit one of my files without permission--and a problem result--they eat it; not me.
    Yes, yes, if print-side minor editing (like the afore-mentioned ingredients boilerplate scenario) is part of the established workflow, that's fine; its assumedly been agreed upon as the cost-efficient workflow. But generally speaking, the kind of designer who routinely relies upon the printing house as a "safety measure" to fix his files is...well...exactly the kind of designer I would not hire.
    By the way: Hearing something "from many places" (especially in online user forums) in this business is no indication of correctness or best-practice. Quite often, the most-cited advice is the bad advice. Case-in-point: The ever-cited myth that everything for print should be rasterized to 300 ppi. 300 ppi is usually needless oversampling. This is especially true in reference to mere raster effects like those controlled by Illustrator's Document Raster Effects Resolution setting. 300 ppi is almost never needed for the most common uses of such effects: blurry drop shadows, glows, etc., etc. "Fuzzy" is the very purpose of those effects. All you have to concern yourself about is the potential for visible pixelation, which is directly tied to halftone ruling.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    ...what I was mention is to be able create like a table where you list the pantones use, same time to put measures guides on the artboard itself, is this possible to do in illustrator?
    Again, separation names are included in the Printer Marks option of the Print Dialog. See the documentation. Depending upon your delivery format and workflow, the printing house may not even use Illustrator's printer marks; they may use those in one of their prepress programs.
    But you should always check the seps before sending a press-ready file. You can do this in AI's print dialog, or in Acrobat Pro. Regardless, it's your job to make sure the project color-separates correctly. It is very common to "finish" a job thinking you have been very careful and everything is right. It is just as common to preview the seps and find an object on the wrong separation plate, or knocking out something it shouldn't, or overprinting something it should knock out.
    (There's also the whole matter of trapping, which this thread has yet to mention.)
    function(){return A.apply(null,[this].concat($A(arguments)))}
    ...imagine I have a label that is a star with 200x200 px, and the artboard is white background with 300x300px,
    I will add (with as much force as I can muster) my admonition to that which has already been given: when talking about actual, physical measure, forget about the web. Forget about Photoshop's rulers. Forget about pixels. A pixel is not a unit of measure. If you think it is, tell me: How big, in inches, is a pixel? I might as well ask you "how high is up?"
    If you tell a printing house that the trim size of your document is 600 by 1200 pixels, he will (and should) laugh at you.
    function(){return A.apply(null,[this].concat($A(arguments)))}
    if I print the artboard on my laser printer I get the label with the background also, so how does the print house manage to
    not have the background of the artboard when they print?
    If you print the artboard on your laser printer, you do not "get the background." Think about it: Do you have any white toner in your laser printer? (Think inks, not colors.)
    All the above is offered in a spirit of helpfulness (and some tongue-in-cheek jest). Take it as such. Bottom line, though--and this is not meant to be the least bit insulting--unless the company you have just contracted with is a small mom & pop shop and/or has very basic labeling projects, it really sounds as if you are already in well over your head. I am certainly not saying any of this is rocket science. It isn't. A dedicated person can learn its ins-and-outs in relatively short time if that time is well spent. But an online user forum is a very error-prone, incomplete, inefficient, and therefore poor way to learn it. It doesn't sound like you have that much time to waste.
    JET

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    I also need to Export to PDF for them.  What's the best setting for me to use for this?  Should I be choosing 'No Colour Conversion' and 'Don't Include Profiles'?
    I also don't understand if I need to resize my images to 300dpi at 100% size used (the printer's requested resolution for actual size output).  This would be a relatively small job though, as there aren't that many pics.  If I do this, would I Export to PDF with no Image Compression?
    Thanks.

    I'm going to give you my 2 cents worth here.
    First, you don't need to size the images in Photoshop, you just need to be sure that the "effective resolution" that you see in the info panel is at least 300 ppi. If it's much more, downsampling at export is appropriate, if it's a lot less you need a larger image to start -- upsampling in Photoshop isn't going to improve things. 200-225 ppi is the lowest I'd be comfortable with for commercial grade offset, but it depends on the paper and linescreen.
    As far as color management, you are correct, emulate CS2 CM Off is not a good way to work. My impression form what you've posted is that the printer wants no clor profiles embedded in your files to avoid the possibility of having his RIP do a color conversion that would do something bad, like make your 100% K type a 4-color mix.
    There are several ways to approach this. The best, in my opinion, is to find out what the correct output space is going to be. Assign that as the working space in the document. Native objects and untagged imports will be treated as being in that space. Imports with embedded profiles will their colors adjusted to maintain the appearance in the tagged sapce, as closely as possible. I think this is better for photos, since I want them to look correct, and they don't have 100% single channel colors that will cause a problem, so I always embed the profile in photographs, and I have my color management policy set to preserve profiles.
    On the other hand, vector logos, may want to be printed with the same mix of ink all the time, regardless of the color profile, especially if they have black type or strokes, so I tend not to embed profiles in those when saving. They will be interpreted then as being in the working space.
    At export you can then either leave colors unchanged (if there is no RGB), or choose the working space as the target profile, and your CMYK values will be preserved. Do not embed profiles in the PDF.
    If you have the wrong working space you can expect some color shifting on press.
    Next best would be to work in whatever working space you think is correct and picking convert to to profile (preserve numbers) and choosing the correct target when you find out what it is. In that scenario any native objects and untagged imported images will be treated as if they are already in the destination space and the numbers will be unchanged. If your photos or linked graphics have embedded profiles, those profiles will be honored and converted to the destination. This should give you the same result as the first method, but puts off the need to know the output space until export.
    My main reason for preferring the first method is that the screen preview is going to reflect the working space, so if that matches the destination you'll get a better idea of what's going on.

  • Is there a way to package a file for print? Also help on die cut settings?

    Hello!
    I've gotten myself in a bit over my head, I work at a very small company. I am the only one with design experience, and being somewhat fresh out of college, until this job I've had no print experience. So everytime I send something to them, I learn something new. Typically the files I send originate in InDesign though.
    I have designed a rectangle sign with a triangle at the top, and so I am preparing the file to be sent to the printer for a die cut. I reached out to them and asked how to prepare it, and the response was very short "Draw your shape, make an overprint rule where you want it to cut. Extend bleed beyond the cut lines." But I wasn't quite sure i understood so I searched, and I created a die cut layer that is the shape of the cutout completely filled in a bright color not found anywhere on the document itself. Is that correct?
    Secondly, there is text, so I wanted to package the file just as I would in InDesign. Typically I send a pdf, but not sure a pdf would work with this since the red covers the area needing to be printed. So thus why I wanted to package the file to go in case I haven't prepared it correctly for them.
    Should It have just been a stroke and not filled in?
    Sorry so long-but I try to explain thoroughly from the get-go. Thanks for any help!

    SReigel:
    A little after the fact, but here are a couple more tidbits for you!
    Illustrator doesn't have a Package function like InDe. (Unfortunately!)
    If you don't have any placed images in your file, you can convert all the text to outlines and send a native Illustrator file, or a vector EPS, or whatever vector file-type your vendor prefers.
    There's an app out there called Art Files that will collect fonts and images a la InDe's Package. It's inexpensive, and I believe it has a fully functional trial if you only need it for one or two files.
    Hope it all turned out well.
    Regards,
    D.

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