Suggest a text layout that feels bold, formal, luxurious and different
Hello. I am trying to format a report and trying to make it look:
* formal
* emphasized and being important
* formal but not stiff (in fact, the report is about not to be stiff).
I am thinking I could do so by:
Using emphasized and very big font size for titles, like in the foreword
http://www.zhangweiwu.name/till0906/200806-foreword.pdf (see last 2 pages)
Using large page margin at the bottom and outside, like in "summary"
http://www.zhangweiwu.name/till0906/200806-summary.pdf (see last 2 pages)
Using a single red line to add variants to the text layout and use a border
to include list of actions suggested:
http://www.zhangweiwu.name/till0906/200806-goals-and-tasks.pdf (see last 2 pages)
I am pretty new to design layouts. My question:
a. how do you feel about these layouts and do they present what I want to present?
b. how can I improve these layouts to better reach the goal (feels bold, formal, luxurious and different, which is exactly the feel of the report text itself)? Especially the single red line I added wishing to add variants, looks not good to me because it looks as if the final publication was not properly cut;
Note that I can only use 2 colors (red and black) and only one typeface, for other technical reasons.
Thanks in advance!
My only advice is to lower the bottom margins and add some text leading to loosen it up a bit. You might consider a thicker red line with a screen of 30 - 40%, depending on audience ( i.e., if mostly male, leave it 100% red ). A bolder rule line will make the entire document feel stronger ( you could also leave the fine rule of 100% red and add a thicker screened rule attached to the bottom of the thin rule, thus creating a bolder overall rule while maintaining the existing thin rule ). I'd experiment with different thicknesses. But, overall I like your use of white space. You just need to balance it. Add some air to your drop caps. I cannot comment on your font because I am not familiar with your language. I think if you are making a statement of flexible strength, the bold font will suffice. I'd take a look at F.L., R.R. instead of justified format just to see if that loosens it up further.
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