The Art of Pivoting: Measures

Hey experts,
My situation is as follows:
What I have: SSAS 2008 cube, users browsing the cube with pivot tables in Excel 2010.
My cube consists of (simplified for this example)
- 3 measures: revenue, cost, gross margin
- 1 dimension with 2 attributes: customer, customer group
My problem:
It is a MUST that the measures are organised in rows. Not in columns. So the Excel pivot table is supposed like this:
                                  customer group 1 (-)
                                  customer  1        customer
2
revenue                     $100                  $200
cost                            $50                   
$80
gross margin              $50                    $120
As far as I know, there's no possibility to set this up server-side with SSAS? But there should be SOME way to achieve this by pivoting in Excel?
I found a similar thread here: http://social.msdn.microsoft.com/Forums/sqlserver/en-US/04fff713-f213-4554-997e-c729a6555225/with-excel-pivot-table-client-using-ssas-cube-how-to-change-the-measures-to-rows?forum=sqlanalysisservices
Unfortunately, I cannot find the "values" drop-down they have been talking about. Where exactly can it be found?
Any help would be greatly appreciated!

Unfortunately, I cannot find the "values" drop-down they have been talking about. Where exactly can it be found?
Hi Mr_etl,
When clicking one of the cell in your Pivot table, the PivotTable Field List task pane
will appear on the right side, and there are for areas on the bottom of this pane,
Report Filter, Column Labels, Row Labels and
Values. For the detail informatiom about it, please refer to the link below.
How to Create a Pivot Table in Excel 2010
Regards,
Charlie Liao
TechNet Community Support

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