How to display the content from a file stored in database

when i am trying to display the content from a file which stored in database on oracle report 10g
data are displaying as following. please help me to display the data in readable format
<HTML LANG="en-US" DIR="LTR">

<HEAD>

<TITLE>Product Overview (ORACLE MARKETING)</TITLE>
<LINK REL="stylesheet" HREF="../fnd/iHelp.css">
</HEAD>
<BODY BGCOLOR="#F8F8F8">
<A NAME="T304286"></A><A NAME="ProdOve"></A>
<CENTER><H2>Product Overview</H2></CENTER>
Oracle Marketing drives profit, not just responses, by intelligently marketing to the total customer/prospect base. By leveraging a single repository of customer information, you can better target and personalize your campaigns, and refine them in real time with powerful analytical tools.
With tools necessary to automate the planning, budgeting, execution, and tracking of your marketing initiatives, Oracle Marketing provides you with:
<ul>
<li>
Customer Insight - With sophisticated customer management and list generation, Oracle Marketing enables you to quickly generate target lists and segments using an intuitive user interface. The easy to use Natural Query Language Builder (NLQB) lets you query for customers or prospects using a natural language while hiding data complexity; fatigue management ensures that you do not over-contact the same customers with marketing messages; and predictive analytics helps you predict customer behavior that you can leverage to produce significant increases in marketing return on investments (ROI).
</li>
<li>
ls.
With tools necessary to automate the planning, budgeting, execution, and tracking of your marketing initiatives, Oracle Marketing provides you with:
<ul>
<li>
Customer Insight - With sophisticated customer management and list generation, Oracle Marketing enables you to quickly generate target lists and segments using an intuitive user interface. The easy to use Natural Query Language Builder (NLQB) lets you query for customers or prospects using a natural language while hiding data complexity; fatigue management ensures that you do not over-contact the same customers with marketing messages; and predictive analytics helps you predict customer behavior that you can leverage to produce significant increases in marketing return on investments (ROI).
</li>
<li>
Sales Alignment - Oracle Marketing's leads management helps you compile and distribute viable leads so that sales professionals can follow up valuable opportunities and not just contact interactions. Additionally, support for distributing proposals and marketing material drive speedy and consistent setups and collaboration of best practices.
</li>
<li>
Marketing Insight - While Oracle Marketing Home page reports and Daily Business Intelligence (DBI) for Marketing and Sales provide aggregated management level information in almost real time, operational metrics help in tracking the effectiveness of individual marketing activities.
</li></ul>
</BODY>
</HTML>

Hi,
you can try to use the:
ConsumerTreeListPreview
layout for KM navigation ivew (or customize to your own).
This layout shows a folder tree on the left, a document list on the right. When you click on a document from the list it shows the contents of the file on the bottom of the iview.
Hope this helps,
Romano

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you can try to use the:
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