Need Info about BW CRM Analytics

Hi all,
Please help me out...
I need Info about BW with CRM Analytics
What are the core areas where data's are extracted for CRM to BW
What will be the Interview question related to BW CRM Analytics
If possible if u have any docs kindly email me at [email protected]
Thanks in Advance.
Jaffer Ali.S

Dear Jaffer Ali S.,
The following types of analyses can be carried out:
<b>CRM Lead Analysis</b>
Use the InfoCube CRM Lead Management (Technical Name: 0MKTG_C01) for reporting.
The Lead Management InfoCube contains all the characteristics and data used for the administration of leads. This InfoCube enables you to execute the following standard queries available in SAP BW:
Channel Analysis
Efficiency Reporting
Historical Evaluation
Lost Leads
Channel Management: Top-n Lost Leads (Current Year)
<b>CRM Activities Analysis</b>
Use the InfoCube CRM Activities (Technical Name 0CSAL_C01) for reporting.
The InfoCube for activities in CRM provides the data basis for evaluating business activities undertaken by your employees. It provides you with information about how much time is being spent on contacting the customer, whether customers actively seek out contact with your company and how intensively your employees look after your customers. It delivers data for queries such as:
Intensity of customer care
Activity History
Success/failure analysis
<b>Customer Interaction Center (CIC)</b>
Activate the InfoCube Interactive Scripting Evaluation (IC WinClient) 0CRM_CIC1.
Interactive Scripting Evaluation (IC WinClient)
This InfoCube provides the data base for the interactive scripting evaluation. It supplies the data to the Interaction Center (IC): Interactive Scripting Evaluation query.
<b>Opportunities Analysis</b>
Activate InfoCube 0CRM_C04 - Opportunities.
The CRM Opportunities InfoCube contains all the characteristics and data used for the opportunities analyses.
<b>Sales Order Complaints Analysis</b>
Activate InfoCube Complaints (Technical name: 0CSAL_C09).
You can carry out the complaint analysis on a daily, monthly, weekly or a quarterly basis. The analysis can be done in relation to CRM Service Organization, CRM Sales Organization, CRM Product, and Sold-To Party.
<b>Service Qualtiy Analysis</b>
Activate the MultiProvider 0CSRVMC04 - CRM Service - Orders and Confirmations with Complaints.
The MultiProvider 0CSRVMC04 - CRM Service - Orders and Confirmations with Complaints gets the data from the following ODS objects for analyses in various queries:
0CRM_PROI - Orders: Item Data
0CRM_COI - Controlling (Item Data)
0CRM_CNFI - Confirmations (Item Data)
0CRM_COMP - CRM Complaints (Items)
Let me know if you need further help.
Reward points if it helps.

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