A challenge: High-design spreads that are editable by end-users

Dear Adobe gurus,
Can anyone suggest a solution to the following challenge:
We want to create high-design spreads in InDesign, the majority of which should not be editable by end-users (i.e. sales people), but in which they could add specific data points like client name, address, date etc.
Our design team has Adobe CS5 Master Collection, but the sales people do not, so we would need whatever output from InDesign to be editable, likely pdf.
Any suggestions from simple (I'm guessing fields like in a form - although these would be in laid-out text and would need to be of variable length and not visible as fields in the final output) to complex (perhaps something similar to edit/replace or merge codes, or some use of XML?)
Would be very grateful for any insights.
Thanks,
Brian Bozic
Messaging Manager

As you mention "variable length" fields, you will need InDesign or one of its sister programs to take care of the text reflow, deleting optional pages, adding table rows and so forth.
With a low volume and not too fast response time requirements you could of course also stick with manually handled InDesign, eventually supported by scripts.
One alternative is the mentioned InCopy, but that would mean additional software on the end-user systems.
Btw, you would not need to match the version of your InDesign CS5, later versions can also open templates created with CS5.
Another way would be an online solution utilizing InDesign Server. The end users submit the variables via a web form and receive a ready PDF.
Whether you implement that workflow yourself of course depends on your programming skills, the expected number of requests, your privacy requirements and the depth of your pocket - InDesign Server licenses have a noticable price tag.
Eventually you can also utilize SaaS Services, for example I've seen Harbs mention his printui.com.
Dirk

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