Are we allowed to embed fonts in IOS apps?

I am curious as to what is allowed with regards embedding fonts in an app for iPhone/iPad.
I wonder if it is the same as creating a web based movie and that you are allowed to embed whatever font you like assuming you have acquired the font legally. Or are there other rules relating to embedding fonts in an app? Obviously I want to keep on the right side of the law and also to ensure my app is not rejected.
Any advice appreciated.

Apple has discourged the practice in the past. There are many definitions of ads, so you'd need to contact Apple directly and/or submit a book to see what the current interpretation is.

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