Best graphics format for logos?

I'm having a hard time trying to add a logo to a Word document and PDF it and having the result look good at all zoom levels.
I've tried various formats - JPG, PNG and TIF. JPG looks best. I've turned off all compression in my Acrobat settings, and scaled the graphic in my graphics editor rather than in Word itself.
But once the PDF is created, the logo is jaggy at some zoom levels, even at 100%.
Any advice appreciated,
P.

If you want it to work at any zoom level it'll need to be a vector design, not a bitmap image. If you have one, Word can place WMF and EPS files, both of which are exported to vector shapes by the Acrobat PDFMaker plugin.

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