Best mp4 compression possible for 50" TV

Hi,
I need to compressed my project (24fps, 1080p from FCP) to mp4 which will be run on a 50' TV via a computer (not sure what software but I was told it needs to be in mp4 format). If size isn't a factor, what's the best possible compression to get a very good quality on mp4 format?  Should I take the mpeg-4 setting and modify the bit rate to HIGH VBR? 
Any help appreciated.

The High VBR should do a decent job. Whether it's the best you can do will require some testing on your end.
There was a recent thread on working from the H.264 presets and simply changing the extension to MP4 after encoding the file. I'm not sure whether that would work or not, but you could try. It certainly would give you comprehensive control over your quality.
Alternatively, you could use MPEG Streamclip, which offers pretty good control but will definitely put your file in an MP4 wrapper.
Russ

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