Can a PDF be made to by default print with "flip on short edge" set if printed double-sided?

I'm producing a 4-side, 1-sheet PDF booklet download. Our main target audience is professionals (not necessarily tech-profecient) who will download it and print it on regular office printers. Most modern office printers can print double-sided, so we expect people to print it on one sheet, fold it in the middle, and use it like that.
This gives us a problem: the default setting for double-sided printing in Adobe Reader and Adobe Acrobat appears to be to flip on the long edge. For a folded booklet, this results in the centre pages printing upside down. I, personally, know how to change this setting - but our audience won't, and we've found that even within our own tightly controlled office network, the options for changing this setting are in different places for different people - so giving everyone who downloads it instructions on how to change the setting will be difficult. I'm tech profecient enough to confidently poke around in the various printer settings dialogs until I find it, but most of our audience won't be, and many people will get it wrong even with basic guidance telling them what to look for.
The "Flip on long edge" default appears to be based on the assumption that printed documents are to be held and read portrait, regardless of how they are printed. Is there any way to set a PDF to instruct Adobe Reader etc that this document is to be read landscape (or, folded), so that it can know to flip on the short edge by default for this particular document?
I'm not fussy about what software I use to create or edit the PDF. I'm using InDesign at the moment but will happily use Acrobat, or even hack the code of the PDF with a text editor, if that's what makes it work. I'm asking on the Adobe Reader board since it's not so much a question of how to set this, as whether there is anything in Adobe Reader that is actually capable of interpreting and acting on such information from a PDF.
Another type of answer that could solve my problem is, is there some universal way to set "Flip on short edge" where the steps the user follows are the same regardless of whether they are using Reader or Acrobat, PC or Mac, and regardless of specific printer drivers or printer software?

You should post here for Apple to get your feedback:
http://www.apple.com/feedback/

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