Choosing proper image file format

I was wondering if anyone else had ever experienced this connundrum: In my business documents (in Word) if I insert my logo in tif format, it looks great when the document is printed, but horrible in digital format; conversely, if I use .png the image looks fine on screen but slightly ragged when printed. Is there a universal format that looks good both ways, or would converting all my documents to Indesign be the best way to go? I date to go to all the trouble, but...

> Yes, but .tif looks utterly mangled (in Word) onscreen...
My point was that the "proper image file format" depends on the destination.
Bob suggested wmf, which made me wonder why you're rasterizing your logo
at all. Logos usually start life as vectors.
Kenneth Benson
Pegasus Type, Inc.
www.pegtype.com

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    Murray --- ICQ 71997575
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    "Iain71" <[email protected]> wrote in
    message
    news:f2i175$dt1$[email protected]..
    > This is what I know - generally if it's a photo, use
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    > text, or
    > a logo with a small number of distinct colours, use
    .gif.
    >
    > And never use TIF or PNG, because they're far too big.
    >
    > What would be the best plan for using an image that
    contains text tho'?
    > I've
    > done a banner in the link below, which I thought looked
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    >
    > I might just be being overly picky, and it may look fine
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    > browsers,
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    >
    > Cheers.
    >
    > [url=http://www.pioneerautomotive.co.uk]link here[/url]
    >

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