Digital River; Order Processing - Can't Cancel

Question

Ok, first things first.
I've had Thinkpads since my trusty & rusty 310ED (still works btw). I don't change them very often, but over the years I had at least 4 of em. I always bought them in high street shops, for better or worse.
Last week, I decided I needed an inexpensive netbook-like machine to be able and throw in the car, a runaround puppy for my site visits. I was delighted to see the TX121e at such a low price so I thought, what the heck, can't be that bad, go for it.
Here's where my problems start.
2-3 hours after my order, a guy walks into our office with an X220. I imediately loved it. Thought about it for a min or two and decided to cancel my order to get my precious.
Alas, I did not know what Digital River had in store for me.
Stupidly enough, I paid with paypal - was in the office and was too lazy to fetch my card. Digital River promptly ate up my money, and my order is stuck in the dreaded "Boxed shipment mode"...
Asked around and apparently lots of people have same problem , it seems that it means that they basically don't hold stock.
That's all nice and dandy, but Digital River does not refund me, as they say they "are waiting for the order to process first".
Why oh why?
I ordered on 16:00 and tried to cancel on 20:00, why the hell does the order needs to be processed?
Asked around a bit more, called DR at least 4-5 times (sorry James, not ur fault mate) and it doesn't seem anyone has a clue as to what/when/where?
Is this what this once proud synonym to business has come down to? 
Does anyone have any idea as to how they can be forced on this issue? Something to get them moving at least!
Suffice to say I'm not sure I should be ordering anything from lenovo for the time being, if this is the level of service for a paying customer, I hate to see what it would look like if - gasp - I had to return/repair it.
No wonder Apple is rolling over everybody. 
Regards,
Saveaur.
Moderator note; subject edited to reflect content

Answer 1

1st
If you actually bothered to read my post, you would see that I decided to change for the X220 after I saw it in the flesh and realised how much close it was to the X121s dimensions. If lenovo wishes this not to happen very often, they should bother do something about the fact that there is no Lenovo dealership/agent/representative in Oxford.
2nd.
If Lenovo lists paypal as payment method, they should honour it. Otherwise, do not list it at all.
3rd.
If lenovo says that I can cancel the day I ordered with no implication, they should also honour this. Not ignore my e-mails (contrary to the terms & conditions stated) and ship it so I can perhaps keep it. That's not good business practice. That's playing dumb.
They had 5 days to cancel, they prefered to wait for the item to be produced/stocked so that they can ship it to a small hamlet in Oxfordshire (half the way around the globe) so I can send it back. So yeah, this little laptop will circumvent the Earth.
If this is not wasteful, then what is?
As far as I am concerned, it took me 10 telephone calls and to DR just to get the cancellation e-mail which should be sent immediately.
If you do not value your time, it is your problem, not mine.
I will not be buying a Mac either as I do not like the product, but the difference in service couldn't be more stark.
All the best,
Sav.