Do I have to pay for the app again for my iPad? ie. MLB 2010??

I have purchased MLB 2010 for the iPhone and works great. I just purchased an iPad and the (good quality) app is different for the iPad. When I go to the App Store it says $14.95 for the iPad version but I know that it will recognize apps sometimes and not charge you. I just want to know for sure about these apps that have upgrades for the iPad... am I going to get charged again to upgrade?
Thanks!

What I think would be reasonable, is for developers to offer their iphone app for 1X dollars and the plus version of the app that includes an iphone and ipad version for 1.25 or 1.5X dollars. Instead we have iphone versions for 1X dollars and ipad versions for 3X-7X dollars. While I agree developers need to be compensated for extra work. I find it hard to believe that it required more time to convert an app for ipad than was original required to develop the app.
What I suspect is that developers are not happy with the price points of apps for the iphone and want to use the ipad to leverage these price points higher. While I do not agree with this tactic, it is within their right to sell their apps for whatever they feel the market will bear. If we do not agree with the price points you can vote with your clicks and not buy apps that charge an unreasonable premium for ipad versions.

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