How to add a title to the book cover/spine?

Hi,
appears to be a stupid question, but I couldn't find any answer in the Videos by JK o any other help page:
How can I add a title to he book cover and the spine of a blurb-book made in LR5?
I could not find any cover template having a title (only a lot of text).
Thanks a lot in advance,
schleifi

I have worked with Booksmart and made one book successfully. I have also made a book in Lr 5.2 and had it printed by Blurb to my satisfaction.
Compared to creating a book in Lr the workflow in Booksmart is cumbersome and slow.
(1) During the creation of a book in Lr I test the book often by exporting it as a PDF. This option is only available when you select PDF instead of Blurb - but it is possible to switch between PDF and Blurb without harm. The only change is that the Blurb logo page disappears when PDF is selected. Viewing the PDF in Acrobat tells me what the book will look like in print since my monitor is calibrated and set to the correct intensity (brightness). It also tells me if my sharpening is good. For the export to PDF I select 100 for quality; color profile sRGB; file resolution 300; sharpening High; media type glossy.
A Blurb representative told me that these settings come close to the settings that Lr uses when the book is uploaded to Blurb.
In Booksmart I can't export to PDF.
BTW you should sharpen the image so much that it looks a bit too sharp in your PDF. When the boook is printed the ink droplets spread out a tiny bit before they dry. This tends to make the print softer than it looks on screen.
(2) Booksmart is not color managed. Therefore in Booksmart you have no feedback how your book will look in print. If you want to test your images you have to softproof them in Photoshop.
(3) When I make a book I find often that my develop adjustments are not optimal. In Lr it is very easy to switch the the Develop Module, make the necessary adjustments and switch back to the Book Module. With Booksmart you have to export the adjusted image again - or it has to be re-published if you use the Blurb plug-in.
(4) In the past I have made complaints that Lr does not give enough flexibility for the layout. Since then I have worked more in Lr and I find the Book Module actually quite good.
I find that the full page bleed allows the most flexibility for creating my own layout. Starting with a full page bleed I use the padding feature to place the image anywhere on the page and in any size I want. The boxes for "Page Text" and "Photo Text" allow for more than one column. The text can be edited by adjusting Tracking (all letters are spaced wider/closer), Kerning (individual pairs of letters can be spaced), Baseline (letters can be pushed up or down), or Leading (the distance between different lines of text can be adjusted). There are no such features in Booksmart.
(5) Selecting a color for page background or for text is cumbersome in Booksmart. In Lr it's easy.
The cover of my first book in Lr looks like this:

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