How to convert existing webistes to iPhone Apps.

I have two price comparison website; I have them for nearly a year now. All though this website makes me some profits, I think I am missing out on the new mobile based Apps for my website.
So what I want to find out is how easily I can convert both my price comparison website to an iPhone price comparison Apps.
Both my website are as following:
http://www.pricelooker.co.uk
http://www.payasyougomobilephones.mobi
I look forward to receiving interesting responses.

It's as simple or hard as repackaging your web-site content into a new "skin" to create a WebApp.
Without knowing how your websites have been put together, it's impossible to say how easy this may be, but there are pre-built iPhone-style web UI's which do some of the work for you.
This is one of the best: http://www.jqtouch.com/
And here's another: http://code.google.com/p/iui/
To convert to a dedicated iPhone App you download from the AppStore is a completely different kettle of fish...

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