How to embed mp4 in web page so it will play in Adobe Flash Player?

I have an mp4 that is wrapped (or published) by an swf. I have successfully embedded the swf in a web page but when I play the video from the web page the quaility is significantly degraded. Unfortunately I have no control over the internals of the swf so what I would prefer to do is to embed the mp4 rather than the swf. I understand Adobe Flash Player supports mp4 since version 9, but I haven't been able to figure out the html to make this happen. Here is the code I am currently using with the swf. Can anyone suggest how to modify this for embedding the mp4?
<html>
<object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000"
codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0""http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0"
http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab
width="720" height="400" id="test" align="middle">
<param name="movie" value="T1S_Opening_Slideshow.swf" />
<param name="quality" value="high" />
<param name="play" value="true" />
<param name="bgColor" value="#FFFFFF" />
<param name="wmode" value="transparent" />
<embed src="T1S_Opening_Slideshow.swf"
width="720" height="400"
quality="high"
play="true"
bgColor="#FFFFFF"
wmode="transparent"
type="application/x-shockwave-flash"
pluginspage="http://www.macromedia.com/go/getflashplayer"http://www.macromedia.com/go/getflashplayer />
</object>
</html>

I didn't mean to imply the HTML code affects quality (although the qualtiy tag technically does that) . The internal settings in the swf are affecting quality. If I play the mp4 directly the quality is fine. If I play it through the swf wrapper the quality is degraded. I want to take the swf wrapper out of the picture.

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