Importing & Editing iPhone Video, but end result horrible Quality?? Why?

  I imported a few videos from my Iphone to edit in PE7. After editing and rendering, the resulting video looks like crap compared to original. I did a test run of a short clip with no editing whatsoever and rendered as a MPEG2 to upload to a webpage and it still looked horrible compared to the original. The iPhone files are Quicktime .MOV video files. Ive had no other problems before with other sources and just wondering what Im missing. Ive tried googling and cant find any help. Thanks.

Daffypuck
There is no project preset for 1080p24 in Premiere Elements 7. It is not until Premiere Elements 9.0/9.0.1 that we do find the opportunity.
NTSC
DSLR
1080p
DSLR 1080p24
So, what to do with a 1080p24 (Stereo audio) and Premiere Elements 7 and end up with a 1080p24 export to file saved to the computer hard drive.
(1) Import with the project preset of
NTSC
AVCHD Full HD 1080i30
The prime objective of the project preset is to direct the program to set up the 1920 x 1080 space in the Edit area monitor. This project preset will serve that purpose until you want to do frame by frame by frame editing which you are unlikely to be involved in.
(2) When it comes to export the 1080p24 Timeline content
Share
Personal Computer
MPEG
with Presets = HD 720p
then under the Advanced Button/Video Tab, customize the Export Settings to look exactly like what you see in the screenshot below: If the screenshot does not present clear enough, please click on it to bring up a clearer view.
Please check out my blog post on Premiere Elements 24p features.
ATR Premiere Elements Troubleshooting: PE: 24p Conversion Methods, Pulldowns, and Related Interpret Footage
Now with regard to what you seem actually to have....
1. Both cell phones (iPhone 5 and 5S) are probably giving you 1080p with a variable frame rate up to 30 frames per second. Depends often on the lighting during video recording with the device.
a. If you are having problems with this video, then take it into HandBrake before importing it into Premiere Elements 7 in order to change the variable frame rate to a constant one. The MediaInfo video audio properties readout program will give you the minimum, mid range, and maximum frame rate used in recording the video. Go with the mid range reading.
http://handbrake.fr/
MediaInfo | Free software downloads at SourceForge.net
Even the latest Premiere Elements versions can have problems with variable frame rates of cell phones and those other devices that work with a variable frame rate.
b. Let us assume that you have a 1080p with the mid range 24 progressive frames per second used for these cell phone recordings.
Import the 1080p24 with the constant frame rate into Premiere Elements 7 with the project preset cited in example above.
c. Then use the export route that I described in the example above.
If your iPhone videos have frame rates other than 24 progressive frames per second, we can discuss them individually.
Do any of your source videos for these project need rotation. Other topic for discussion. For now, the above principles should apply to your video. Handling of portrait oriented video in a landscape oriented video is other topic for discussion. But, let us see how you work through the above.
Thanks.
ATR

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