Is anyone out there fed up with the fine print on phone upgrade costs?

I'm a long time Verizon customer (8+ years). I'm looking at upgrading my phone after 2 years and in big bold red letters the advertised price is $99 with 2 year renewal. Great right?
In the small print to the right they tell you that the price includes a mail in "rebate" of $50, which means you get a prepaid visa card back after 6 weeks. For the finance savvy folks out there, it's essentially an interest free loan to Verizon worth about $5 in profit to them. (Plus there's the handful of folk who loose the rebate card or forget to use it before the 1 year expiry date = Pure profit for Verizon.) Kinda shifty but, OK, fine.
Next I see in very small print ($30 device upgrade fee.). The explanation says "Fee when purchasing a new device and extending contract term"There is no way to avoid this charge, so why don't they list it in the actual price? Very shifty. The price should actually say $130. (not including the 50 bucks you loan to Verizon for 6 weeks. Next page they tack on a "Line Access fee" for $10 - um don't I already have line access with my current phone?
Price in cart is now 179.99 ( 99 + 30 "fee" + 10 "line access" + 50 "rebate" )
Fine, you bite the bullet and add it to your cart. A few pages later, they tell add on more "taxes and fees" for another $55.50
Which means the actual price is $235.49
BOO! Verizon; I call shenanigans: This is very deceptive advertising. Maybe this is a good time to post this on Facebook and look at other carriers. (Credo?)

T-Mobile full retail price of the phone + taxes
Sprint contract price + $38 upgrade fee + taxes or full retail price of the phone + taxes
AT&T: contract price + $40 (I think. It was $36) + taxes or full retail price of the phone + taxes
Are you sure that the other carriers will be less expensive or not have the same policies?

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