Is the OBIEE used to create a data warehouses dynamically?

Question

Management where I work wants to use the OBIEE Administrator to source a 3NF normalized database and create a "virtual data warehouse" in the Business Modeling Mapping layer of OBI Administrator as a Star Schema model is required by OBI Business Model layer. They claim they were told by an Oracle sales rep that the Administrator tool could do this.
Is this possible? As OBI issues only SQL and not PL/SQL how can one "create" dimensions, lookup tables and fact tables dynamically? And even if it could the performance hit to recreate the virtual data warehouse each time a query is issued would be huge.
Having used Prism Warehouse Builder and DataStage in the past to create data warehouses I am aware that one needs a procedural programming language to create and maintain the star schema tables (surrogate key maintenance, controling workflows, maintaining slowly changing dimensions, intermediate lookup tables, etc.). SQL was not meant to do this heavy lifting programming. Afterall, isn't this why Oracle Warehouse Builder and previously Informatica is shipped with OBIEE suite because OBI is not an ETL tool to create dimensional models? One uses an ETL tool to create the dimensional data model for OBI to access and pass along the metadata to OBI Answers.
So is it normal practice to use the Administrator's Business Mapping/Modeling layer for creating a virtual star schema logical tables from physical tables that are 3NF? Or is the tool used to access already denormalized tables in the physical layer that were created using Informatica or OWB or other ETL tool?

Answer 1

I asked an "Expert" in OBIEE. Here are snippets of his response:
"Be aware though that the transformation ability is fairly limited, and
will only really work with data that is very close to a star schema, i.e.
the data can be easily transformed through a couple of denormalizations and
table joins. If your source data is very normalized and cannot easily be
transformed into a star schema, you would need to use a tools such as
Informatica, OWB or similar to extract data from your source systems, load
and then transform it into a data warehouse or data mart and report of of
that. The more that your data needs to be transformed (i.e. the closer it
is to a 3NF model) the more likely it is that you'll need to use an ETL
tool, and a data warehouse or data mart, to host your data."
And in response to my noting the lack of documentation on how to model a 3NF to Star Schema his response was:
"No, you're right, the documentation doesn't really go into "how to" turn a 3NF model into a dimensional model. If you look back to when OBIEE was a Siebel product, the documentation was really aimed at either Siebel consultants or customers who had been on the training, they didn't want customers "off the street" to try and implement OBIEE as it would hit their services revenue. That's where the blog posts we do, things like the Oracle-by-example training courses on OTN and so on come in, otherwise as you say there's little out there on the best way to transform your model - it's mostly passed on "word of mouth" or is built up from experience on working on projects."